Maison Atia created by Chloé Mendel and Gustave Maisonrouge
Maison Atia, the first luxury faux fur brand launched in 2017, by Chloé Mendel and Gustave Maisonrouge creates carefully crafted and timeless pieces that push the boundaries of faux fur.Combining a modern aesthetic and sensibility, Maison Atia has disrupted, reinvented and elevated the faux fur market, offering a genuinely luxurious alternative to fur coats and accessories.Maison Atia has always been socially responsible and engaged, aiming to be zero- waste by using all fabric leftover from coat production; and for what can’t be used into a creation, the company has worked with FabScap to recycle leftovers. In Fall 2019, the brand launched its first fully sustainable capsule collection for babies and toddlers using Koba fabric that is 100% made from plants and recycled water bottles. The result was a fully sustainable faux fur coat lined in soft and organic cotton.For Winter 2020, Maison Atia created MA by Maison Atia, a vibrant colorful capsule line incorporating the same Koba fabric that was used in their capsule collection. With sustainability being an integral part of the brand, Maison Atia’s Koba fabric creation consumes up to 30 percent less energy and produces up to 63 percent less greenhouse gas than conventional synthetics. These bright faux fur coats are the perfect mood-boosting, style staples to add color to your wardrobe and make a striking statement.Since its inception, the luxury faux fur brand has been a proud supporter of PAWS Chicago, a leading no-kill shelter in North America. United by their passions for animal rights and giving back, Maison Atia created the #BuyACoatSaveAPuppy campaign. Every Maison Atia coat sold provides lifesaving transportation for a homeless puppy or kitten to a no-kill shelter, and has helped save hundreds of pets by providing them access to safe living conditions.
Maison Atia is also proud to accept the coveted Positive Luxury ‘Butterfly Mark’ award, presented to luxury brands that demonstrate a positive social and environmental impact. Previous recipients of the ‘Butterfly Mark’ award include Christian Dior and Louis Vuitton. Recognized for their community of forwardthinking luxury brands, Positive Luxury identifies companies that meet the highest standards of verified innovation and environmental performance.
Since day one, Maison Atia has disrupted the faux fur market by translating the touch of real fur into timeless, sustainable creations that illustrate the brand’s ethical business practices. Aiming to be zero-waste, Maison Atia uses leftover fabric from coat production to create luxurious accessories that are adored by Kate Moss, Gigi Hadid and many other style mavens. For the fabric that can’t be turned into a creation, the company works with FabScrap to recycle the leftovers. Maison Atia also uses consumer product packaging made from recycled materials, and for in-store purchases, everything is wrapped in custom fabric garment bags. Part of the Maison Atia’s philosophy has always been the focus on quality, the ‘lean closet’ approach and the brand has always shared their deep belief in these values. This line of thinking has gained momentum among the fashion world, especially since the onset of Covid. Maison Atia is thrilled by this development and proudly supports the ‘slow fashion’ movement through thoughtful design, creation and consumption. With sustainability at the forefront, Maison Atia prioritizes product quality and longevity, maximizing their environmental impact.
For the Christmas cover of ELLE USA Mariah Carey chose to wear Maison Atia’s Genevieve in Rouge.