Beverly Hills Lifestyle Magazine is thrilled to welcome our new Men’s Editor, DJ Davids, who is an internationally recognized and sought after expert in men’s fitness, health, and grooming. Having won 12 American Advertising Awards while working with several industry and world leaders as a certified personal trainer, he offers a fresh voice for this new decade ahead and we know his uniquely creative and masculine sensibility will serve our readers well.

DJ (Dustin James) Davids is an elite athlete who began his career in advertising at top agencies in New York and Los Angeles. He was identified early on for his formidable and cutting edge aesthetic, and was chosen to lead brands like Maserati, Nike, and Beats by Dre. As a successful Creative Director by his mid-20’s, he became recognized as one of the leading experts in branding, style, and fitness. At the same time, DJ continued to pursue his passion for athletics, becoming a successful Certified Personal Trainer and international fitness cover model.

Growing restless in the corporate world, DJ pivoted his career brilliantly taking the lessons he learned as an ad man to his work as a private fitness trainer, grooming, and styling expert. In the process, DJ developed programs that he brought to a wider international audience: How to make health and fitness a fun part of your daily routine, how to use grooming and clothing to develop a unique personal “brand”, and how to “take your brand to market”, enjoying the confidence that comes from looking and feeling great every day.  His spectacular success has led to an Instagram that now attracts over a million views every week.

Currently DJ is among the most highly sought out fitness, grooming, and lifestyle consultants for professionals in entertainment, healthcare, finance, and politics, with clients in the US and abroad, and is launching a program in late 2020 that will lead the way in men’s fitness and grooming for the decade ahead – putting his program in the hands of everyone. Beverly Hills Lifestyle is out in front as the first publication to bring his expertise directly to a wider audience and rather than offer up the usual series of curated shopping lists, DJ will provide a clever and contemporary take on men’s fitness, health, grooming, lifestyle, and Entertainment.

During these challenging COVID times, DJ will deliver smart and clever insights into how men can make simple choices from both things that are new and what already exists in our homes to make us look and feel better than ever, and to create unexpected adventures; at home, in our neighborhoods, and when travel permits, around the globe.


We are excited to welcome DJ to our editorial team. Each week, his personal column called The Weekly Male will offer our readers a fun look at the most useful insights he brings to his exclusive private clients, for whom he is the go-to for fresh, masculine, and clever approaches to looking and feeling great. Welcome aboard DJ.



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