Mercedes-Benz Swim Fashion Week

Highly regarded as the go-to event for swimwear designers, the Mercedes-Benz Fashion Week took place in Miami, Florida on July 19-23. The event featured an array of exclusive shows, presentations, and special events. Designers participated from all over the world, including Lisa Blue, Éclairée, Agua Bendita, and Poko Pano to just name a few. This year’s Fashion Week proved to be the largest Swim industry event. “The amount of interest in the event continues to grow each season,” says Christina Neault, Executive Producer, IMG Fashion. Miami is the perfect location to unleash innovative new swimwear designs, and it’s no surprise that the dynamic five-day event was a huge success this summer.