AlexandAlexa, the global online style destination for kids, launched the first ever Global Kids’ Fashion Week (GKFW) in London this past spring at the Freemason’s Hall, Holborn, London. It included an exclusive media event showcasing the latest AW13 trends from leading labels worldwide and a public show with SS13 season looks from the AlexandAlexa brand portfolio. Many well-known brands participated in the event, including luxury brands such as Paul Smith Junior and Junior Gaultier; premium casual brands, such as Tommy Hilfiger and Diesel; and independent brands, such as Rachel Riley and Munster Kids. Proceeds from all ticket sales for the public fashion show were donated to Kids Company, the charity partner for GKFW. GKFW aims to educate and inspire people about kids’ fashion and celebrate how this specialist category has evolved over the past five years. This event was an excellent kick-off to bring this thriving scene more into the world of fashion.