By July 27, 2018Events, Luxury Life


Imagine being serenaded by Michael Bublé and dining on decadent cuisine prepared by celebrity chefs, alongside wine selected by master sommeliers. Now, imagine how good you’d feel knowing that this festive evening in Las Vegas, the entertainment capital of the world, is so much more than a party.

Each year, Keep Memory Alive’s Power of Love® gala celebrates life and raises funds for Cleveland Clinic Lou Ruvo Center for Brain Health’s programs and services. Since 2009, the year the center opened, this signature event has drawn Grammy Award-winning artists and celebrity chefs who have become household names. No wonder it now attracts a national audience.

Camille and Larry Ruvo, who are the center of making this event what it is, have a humble and beautiful desire to communicate the deep need to eradicate and create a conversation around diseases that are not normally spoken about. They approach the night by celebrating the caretakers and reminding the ones affected with the diseases that they are not alone. They are working tirelessly to make sure that these diseases are a part of our history and not our future.

Beverly Hills Lifestyle  has been affected personally by Alzheimer’s, when our former Editor-in-Chief’s husband and our President’s father was diagnosed 10 years ago with this insidious disease. Keep Memor Alive and the Lou Ruvo Center for Brain Health were the reason that they were able to get through the hard times; The Power of Love event is the reason that families like ours are also able to have that level of support. We proudly honor this impactful and dedicated organization, and we are grateful for their unrelenting support and hard work.